From adidas to Regenerative and Eco-Friendly Fashion

Eric Liedtke, co-founder and CEO of the Unless Collective, discusses the shift in consumer attitudes towards sustainability and eco-friendly products. He highlights the importance of consumers making a difference through their purchases and how brands can create products that align with their values. Eric explains the concept of regenerative fashion, which involves making clothing from plants and minerals that harmlessly decompose when discarded.This podcast is powered by LeggUP, the only accelerated platform with a holistic approach to professional development that guarantees and nurtures the growth of employees. Click here to learn more: https://www.leggup.com/ Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation 📌TALKING POINTS00:58 - Evolution of Consumer Attitudes Towards Sustainability and Eco-Friendly Products10:37 - Leaving Adidas and Starting His Own Company27:04 - Scaling a Mission-Driven Company29:30 - The Power of Partnerships in Scaling Sustainable Fashion🌟ABOUT ERIC LIEDTKEEric Liedtke is the co-founder and CEO of The UNLESS Collective, the world’s first regenerative fashion brand, pioneering a transformative approach to design, distribution, and sustainability in the footwear, apparel, and accessories industry. Formerly an executive at adidas, Eric led groundbreaking initiatives in material innovation and sustainability, driving over $8 billion in revenue growth in just six years. A passionate advocate for ocean conservation, Eric spearheaded partnerships with Parley for the Oceans and drove ambitious goals to eliminate plastic waste from products. With a career spanning 26 years, Eric is recognized for his consumer-led innovation, including the creation of adidas Boost and the billion-dollar Yeezy business. He continues to lead by example, championing circular product concepts and serving on the Parley for the Oceans Steering Committee. Eric resides on the Oregon Coast with his family, where he enjoys surfing and fitness pursuits.🔗CONNECT WITH ERIC LinkedIn: https://www.linkedin.com/in/eric-liedtke-890130115/  Instagram: https://www.instagram.com/eric.liedtke/?hl=en  🔗CONNECT WITH TOM Instagram: https://www.instagram.com/tomfinnovation/  LinkedIn: https://www.linkedin.com/in/tomfinnovation/  YouTube: https://www.youtube.com/@TomFinnovation/  X (Twitter): https://twitter.com/tomfinnovation  Facebook: https://www.facebook.com/tomfinnovation  Pinterest:... Learn more about your ad choices. Visit megaphone.fm/adchoices