From Ads to Action: Cash Neuropathy That Works

Are Facebook ads really the best way to grow a cash neuropathy program, and what should you do instead? In this episode of Podiatry Practice Mastery, I unpack a live coaching call with a 20+ year practitioner. We cover blocking routine care, packaging high-value services, pricing orthotics confidently, marketing that actually converts, and why shadowing a successful clinic can beat months of ad testing.What You’ll Learn in This EpisodeHow to block routine care to free prime slotsPackaging a cash neuropathy program that sellsWhen shadowing outperforms ad spendOrthotics pricing and second-pair offersUsing ABIs, shoes, braces to lift visit valueBuilding simple treatment bundles patients acceptConverting consults with day-2 report of findingsPractical heel pain workflow (splints, EPAT, US)Why You Should ListenYou’ll get concrete steps to reclaim time, raise average revenue per visit, and launch (or relaunch) a cash neuropathy or heel-pain pathway without burning money on endless ad experiments.Key Topics Covered[00:30] Coach call context & goals[01:10] Routine block scheduling strategy[01:50] Targeting MVP: neuropathy & heels[02:30] Cash neuropathy package structure[03:15] Report-of-findings day that converts[03:55] Pricing: set orthotics at $600+[04:25] Second-pair coupon & framing[04:55] Add ABIs to yearly diabetic visits[05:25] Night splints, foam rollers, compliance[05:55] EPAT/ultrasound in heel pain flow[06:25] Press, shorts, and offer pages[06:55] When to hire a VA vs DIY marketing[07:25] Shadow clinics already winning[07:55] Packaging & prepaid discount tips[08:25] Next steps & invite to shadow👉 Want a one-page checklist for blocking, pricing, and packaging? Say “send the checklist” and I’ll drop it in.