From Adversaries to Allies: Building Trust in Business Negotiations with Marcelo Pereira

Trust is the foundation of successful business relationships, whether it's with clients, partners, or colleagues. Marcelo Pereira is a negotiation expert with over 20 years of experience in multinational companies in sales, purchasing, and marketing.He's also an award-winning professor, having been named the best professor in Brazil by Escola Conquer in 2019 and Mindshifter by RD Station in 2022.This show gives you actionable strategies and insights to foster trust, especially with those you have difficulty getting along with. He explores the importance of effective communication and transparency in all business interactions, emphasizing the power of honest and open dialogue.