From Advertising to Taste Testing: Andy Poe's Journey

In this engaging conversation, Andy Poe from Tastemakers discusses innovative approaches to consumer product testing, emphasizing the importance of understanding consumer behavior and the effectiveness of the intercept model. Andy shares insights from his journey in advertising to founding Tastemakers, highlighting the significance of engaging consumers in a friendly manner and the challenges faced in market research. The discussion also covers the importance of target demographics, sample sizes for statistical relevance, and real-world applications of consumer feedback in shaping product development. In this conversation, Andrea "Andy" Poe discusses the intricacies of sensory panels and market research, emphasizing the importance of targeted consumer feedback in product development. The discussion includes a case study on Neuro Bliss, a functional beverage brand, and explores the challenges of navigating claims and regulations in product testing. Andy also shares insights on the cost of market research, the value it brings to businesses, and the significance of consumer engagement in gathering meaningful feedback. The conversation concludes with reflections on the journey of entrepreneurship and the importance of persistence in achieving success.