From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

from B2B Pipeline Pioneers · host SalesIntel

Cole Courson of Unify shares:Why 30 to 40% of the pipeline should still come from AEsHow AI is amplifying, not replacing, every stage of pipeline generationThe cost of a misaligned ICP and how to fix it fastThe power of founder-led growth and how Unify invests in itWhy fewer reps + smarter AI = a better GTM strategyIf you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn

Episode metadata supplied by the publisher feed · Published Jul 22, 2025

NOW PLAYING

0:00 13:45

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com The Nifty Show: NFTs, Metaverse, Play-to-Earn & Web3 Show The Nifty Show: NFTs, Metaverse, Play-to-Earn & Web3 Show The Nifty Show is the original NFT show. Started in mid-2020, we have interviewed some of the top NFT pioneers. From Crypto Kitties to Garbage Pail Kids to Blockchain Heroes to NBA Top Shot NFTs and everything in between and beyond, this show and podcast is sure to bring a smile to your face and new collectibles in your wallets! Unidisc Radio : Disco Funk & Electro Boogie Classics - The Roots Of Dance Music Unidisc Music Disco Funk & Electro Boogie Classics - The Roots Of Dance Music - Unidisc Music has been expanding its catalog since 1977, and now includes some of the most influential dance records of all time. Tune in and discover pioneers who laid the foundation for techno, house, and electronic club music. Subscribe now for just the right mix of classic hits and rare deep cuts from the legendary Prelude, Solar, Mirage, Megatone, Prism, Emergency, WMOT, De-Lite, Phase II, Groove Merchant, H&L, Avco, Becket, Amherst and many more. All music is available to download on iTunes, Beatport, Traxsource and Unidisc.com. Dig deeper and find more favourites by streaming Unidisc on Spotify and Apple Music. Our Big Shot Humanly Possible What if we could build a disease free world? Well, we almost have. We are at a point in history where we have a Big Shot to make that happen. Dr Seema Yasmin, expert in disease control, brings you the stories of disease eradication, and the pioneers who can tell us how to finish the journey. These conversations will make you smarter, entertain and surprise you, and give you hope for the future of humanity!

Frequently Asked Questions

How long is this episode of B2B Pipeline Pioneers?

This episode is 13 minutes long.

When was this B2B Pipeline Pioneers episode published?

This episode was published on July 22, 2025.

What is this episode about?

Can I download this B2B Pipeline Pioneers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!