From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

from B2B Pipeline Pioneers · host SalesIntel

Cole Courson of Unify shares:Why 30 to 40% of the pipeline should still come from AEsHow AI is amplifying, not replacing, every stage of pipeline generationThe cost of a misaligned ICP and how to fix it fastThe power of founder-led growth and how Unify invests in itWhy fewer reps + smarter AI = a better GTM strategyIf you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn

Episode metadata supplied by the publisher feed · Published Jul 22, 2025

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From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

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