From Africa to Canadian Grocery Stores ft. Negash Coffee | Ep 36

Adam, Khaled, and Mo are the family behind Negash Coffee an organic Ethiopian coffee brand bringing one of Africa's most authentic exports directly to Canadian grocery store shelves. In this episode, we sat down inside their space to talk about the history behind the name Negash, why Ethiopian coffee is unlike anything else you've tried, how this immigrant family started from nothing to build a brand now found in Sobeys, Safeway, Co-op, and Family Foods across Manitoba and what it really takes to build a family business rooted in culture, community, and purpose. We also get into the mindset it takes to survive in business, how Covid tested them, and why staying creative and positive is what kept them going. This episode is about more than coffee it's about legacy, identity, and what happens when a family bets on their roots.