From agtech adoption problems to high performance farming teams, with Kevin Boyle, EFI

When the agtech is not working in the field, we can be quick to search for answers in the product itself. But sometimes, the solution is not there. That’s because it’s not a technical problem, but rather a social systems challenge.Kevin Boyle is the Director of Organizational and Workforce Development at the Equitable Food Initiative (EFI). He argues that a key component of the farming and food system is often overlooked; and that’s the people who work on the ground. Farm workers can be seen as low-skilled, with little more to offer than the set tasks they perform. However, Kevin is seeking to change this approach, to better recognize the knowledge these workers have, and to create recognizable career paths for them.Kevin also believes that focusing on the workforce will ultimately benefit the development and adoption of agtech. He spent much of his career in telecommunication tech, where he helped integrate the new digital technologies of the 1990s into the system, including the workers.Sarah and Kevin discuss:·  Kevin’s unique career background, from growing up on a farm, to working in telecommunications tech, and consulting across Europe and the United States.·  How the perception of farm workers as ‘tools’ rather than humans with skills, knowledge, and desires has hindered tech adoption.·  How to better recognize the skills and knowledge of farm workers, to build high performance farming businesses·  How applied university research can be used to test a product in the broader system before it goes to market.Useful links:·  Can robotics solve the farm labor problem? With Connie Bowen and Sophie Thorel·  How policy hamstrings agtech in California - Walt Duflock