From Air Freshener Exec to Supermarket Founder with Ruth Anslow | Ep 04

I sat down with my good friend and all-around superstar entrepreneur Ruth Anslow who founded the ethical supermarket chain HISBE with her sister Amy. She is passionate about businesses being a force for good in the world and founded The Good Business Club which supports businesses committed to making a positive impact.In the conversation we explore why Ruth left her corporate career to start a business in a highly competitive industry she knew very little about.  We discuss: Feeling dissatisfied with life and taking action to make a change.Starting a movement and building a following.What would she do differently if she went back and started again?The fears Ruth had when starting and business and did they come true?Dealing with the waning of enthusiasm and confidence when everyone around you doesn't think you can make it work.One of their biggest failures in expanding HISBE, what went wrong, and how did Ruth deal with it personally.Her views on how best to deal with failure moving forward. Key Learnings:Surround yourself with people that believe in you when confidence or enthusiasm waned.Share the burden and the pain at the early stages with people in your network.Things will always take longer and cost more than you planned.Don’t take failure personally. It doesn’t mean what you make it mean. Like this show? Please leave us a review here. ***Jeremy Jacobs is an experienced entrepreneur, business consultant, and mentor. He started his career in digital marketing, managing multi-million-pound campaigns for well-known global brands. He left that career to start 2 businesses including a food manufacturing company with his Mum which ran successfully for 13 years. He now works as a mentor and consultant for a wide range of businesses including start-ups and solo entrepreneurs through his marketing and management consultancy, Cookie Jar Consultancy. He has an MBA with Distinction from the University of Sussex. He is proudly neurodivergent and a member of the LGBTQ+ community. He lives in Sussex with his partner and their two dogs.Personal website: https://jeremyjacobs.co.ukCookie Jar: http://cookiejar.info/social media accounts: LinkedIn: https://www.linkedin.com/in/jeremyjacobsuk/Instagram: https://www.instagram.com/jeremyjacobsukFacebook: https://www.facebook.com/jeremyjacobsuk Hosted on Acast. See acast.com/privacy for more information.