From Allure to Agency: Eleanor McKinnon on Buying Smarter & Rewriting Brand–Boutique Relationships

In this episode of The Bridal Business Club, we sit down with Eleanor McKinnon, founder of EMC Consulting Agency and former Buying Director at Allure Bridals, to talk all things buying, brand relationships, and the realities of the bridal industry right now.Eleanor shares her expert buying tips for boutique owners, the biggest mistakes she sees when it comes to stock and decision-making, and what actually works when building a profitable collection.We also dive into some of the more controversial topics in bridal – from brand expectations to boutique struggles – and Eleanor doesn’t hold back.Since leaving Allure, she’s been on a mission to reshape the relationship between brands and boutiques, creating a more supportive, collaborative, and commercially successful future for both sides of the industry.If you’re a boutique owner, bridal consultant, or brand looking to better understand what’s really happening behind the scenes – this is a must-listen.