From Amass to Endless: Rethinking Chocolate and the Chef’s Role

In this episode of Fugitive Chefs, Furqan sits down with Max (Maximillian) Bogenmann—former Amass chef and co-founder of Endless Food Co., the team behind THIC, a chocolate made from large-scale brewery side streams. Max traces the leap from New York kitchens to Copenhagen’s Amass, where zero-waste creativity and fermentation shaped his view of food systems. We get into why cacao’s supply chain is cracking (climate volatility, deforestation, price shocks), how Endless aims to future-proof chocolate without compromising flavor, and what it takes to scale chef thinking from R&D pots to 1,000-kilo tanks. Max shares honest lessons on sales, rejection, Excel muscles (!), and building a network—plus how startup chaos compares to the adrenaline of service. If you’ve ever wondered what a chef can become beyond the pass, this one’s a map and a nudge.🎧 Fugitive Chefs is your window into alternative culinary careers and bold food innovation. New episodes every Tuesday. Follow, rate us & subscribe for more stories from the culinary underground.🎙️ Hosted by Furqan from the Fugitive Chefs PodcastFurqan`s Personal Insta : https://bit.ly/4dtiyTvPodcast Instagram : https://bit.ly/43ndATOSpotify : https://spoti.fi/3F6j25AApple Podcasts : https://apple.co/43vBtbT🔗 Connect with MaxInstagram : @maximillian.bogenmannWebsite : https://endlesscph.com/Chapters00:00 Rethinking the Chef's Role Beyond the Kitchen12:25 Journey into Culinary Arts15:22 Experiences in New York's Restaurant Scene19:39 Innovations at Amass25:54 Transitioning from Restaurant to Business34:02 Challenges of a Chef in a Startup40:31 Skills for Culinary Entrepreneurs45:18 Personal Reflections on Career Changes50:16 The Identity of a Chef Today