From Amsterdam to Austin: SaaS Growth, CRO and Sales Funnels - Episode 21

From Amsterdam to Austin. From Bitterbal to Brisket. From Seed-stage to Unicorn.In this episode, Ian and Wes dive into what it really takes to scale a modern SaaS agency. They explore why “boring” businesses are winning, how Noco is evolving with CRO subscriptions and funnel services, and why in-person still matters—even in a remote-first world. Plus, an inside look at Eli5’s new AI tools and their upcoming Texas trip.Timestamps(0:00) Why “boring” businesses might be smarter than SaaS(5:27) What’s actually boring: screen work vs. building stuff(9:35) How Noco’s subscriptions are built for compounding value(14:42) Adding CRO & funnel services: what’s working, what’s next(22:36) Eli5’s internal lab: AI tools for private equity & beyond(30:12) Building a public index of top product studios(33:07) Why we're going to Austin (and why it matters)(38:45) In-person still beats remote—if you want long-term trust(40:25) Wrapping up: pendulums, parenthood, and the next episodeThe WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day.Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (https://eli5.io), a software studio making complex ideas simple and accessible.Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding.Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2Follow us on X for more raw insights, thoughts, and a good dose of founder reality:Wes: ⁠⁠@wesbotman⁠⁠ (https://x.com/wesbotman)Ian: ⁠⁠@lamswolprins (https://x.com/lamswolprins)