From Apple to Netflix: lessons on storytelling and creative leadership

In this episode of the KLIMB Podcast, we meet Samira Musa, Creative Executive at Netflix, who has worked across some of the most dynamic industries — from fashion and Apple to film and streaming. Samira shares her unique journey from retail leadership at Apple to producing and commissioning shows at Netflix. She talks about the art and process of storytelling, how to balance creativity with execution, and what it really means to craft stories that connect with audiences. Beyond her work in entertainment, Samira also opens up about her experience as an executive coach, her passion for helping others grow, and why understanding people is the key to leadership — in business, art, or life. A thoughtful conversation about creativity, empathy, and leadership in the age of storytelling.Hosted on Ausha. See ausha.co/privacy-policy for more information.