From Arm Wrestling to Streaming Empires: Gregg Sharp on Building Niche Entertainment Brands

In this high-energy and idea-packed episode of the Storehouse Media Group Podcast, host Sherrie Price Clark and co-host Neil Haley sit down with Gregg Sharp, a visionary entertainment entrepreneur and the man behind some of the most exciting niche brands in media today.Gregg is the owner of the World Series of Arm Wrestling (WSOAW) and the founder of Radiate TV (RAYD8 TV), a rapidly growing streaming platform built specifically to empower independent filmmakers. With a background in producing reality series (Bikini Showdown, Biohacker MD) and feature films (Born a Hustler), Gregg shares how he’s bringing innovation, independence, and integrity to both traditional and digital content models.From turning arm wrestling into a legitimate, prize-driven sport to launching a smart TV app that’s now in 87% of American households, Gregg opens up about entrepreneurship, smart branding, and how to build passionate fan bases in niche communities.How Gregg grew World Series of Arm Wrestling from concept to ESPNWhy arm wrestling is more than a bar sport—and is built for longevityHow Radiate TV is giving independent filmmakers a voice on major platformsThe secrets behind niche audience growth and smart streaming strategiesWhy traditional film distribution is broken—and how Ready Set Go Distribution fixes itThe journey from Over the Top to modern arm wrestling contentBehind the scenes of Born a Hustler and upcoming film & TV projectsHow Gregg built relationships with Roku, Amazon Fire, Google, Apple, Vizio, LG, and SamsungThe power of small steps, long-term vision, and choosing the right first moveWhat’s next: celebrity arm wrestling? NIL athlete shows? Reality crossovers?“ESPN changed everything for us—now we’re playing to win.”“Independent creators have been ignored too long. Radiate TV is here to fix that.”“Pick a niche, build the story, and deliver value—audiences will find you.”“We’re not just streaming content—we’re building careers for filmmakers and athletes.”“Arm wrestling is family-friendly, affordable, and built for TV. This is just the beginning.”WSOAW is a premier arm wrestling league that blends serious sport, family-friendly entertainment, and prize-driven competition. With a focus on athlete development and global visibility, WSOAW is redefining what arm wrestling looks like in the modern age.📍 Next Event:WSOAW Finals – November 1, 2025 – San Diego, CA💰 Over $150,000 in cash & prizes📱 Follow on Instagram:World Series of Arm WrestlingRadiate is a new multi-genre streaming platform created to support independent creators with faster distribution, better visibility, and fair monetization. Available on Roku, Amazon Fire, iOS, Google Play, Smart TVs (Samsung, LG, Vizio), and the web.🔗 www.RAYD8TV.com💡 Distributed through Ready Set Go Distribution🎬 Over 500 titles from indie filmmakers—and growingInstagram: @greggxfsRadiate TV: rayd8tv.comWSOAW IG: @worldseriesofarmwrestlingStorehouse Media Group – Books | Films | Podcasts | Purpose📍 storehousemediagroup.com🎙️ Simulcast on The Neil Haley Show and Storehouse Media Group Podcast📝 Key Topics Covered:💬 Quotes from Gregg Sharp:🏆 About World Series of Arm Wrestling (WSOAW):📺 About Radiate TV (RAYD8):👤 Follow Gregg Sharp:🎬 Brought to you by: