From Art to Web Design & Development: Matt Levenhagen's Journey to Building Unified Web Design

In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in affiliate marketing and hands-on experience in various industries, Matt offers valuable insights into the importance of site maintenance, custom-built solutions versus out-of-the-box options, and how to optimize website performance. Throughout the conversation, Matt discusses how his artistic background influences his web design and development approach, blending creativity with technical expertise. He also emphasizes the importance of testing, copywriting, and maintaining a streamlined user experience. This episode is packed with actionable advice for ecommerce businesses looking to enhance their digital presence and drive better results through their websites.   ABOUT MATT LEVENHAGEN: Agency Founder & Team Building Expert Matt Levenhagen's digital journey began in 2003, starting with affiliate marketing and shifting focus to web design and development by 2012. This evolution culminated in the founding of Unified Web Design in 2019, where Matt and his team specialize in creating bespoke web solutions. Known for demystifying complex digital strategies and fostering effective international team collaboration, Matt ensures each project not only meets but exceeds client expectations. Unified Web Design is built on the ethos of "Do Better Together," fostering a culture of innovation and quality. Matt's dedication to effective communication, distinctive design, and empowering both clients and team members drives the creation of exceptional web experiences that set businesses apart in the competitive digital landscape.   Beyond custom web development, Matt's agency offers comprehensive website maintenance services, ensuring clients' sites remain secure, up-to-date, and high-performing. This ongoing support underscores his commitment to long-term client success.   Matt's expertise in strategic outsourcing is highlighted in his guide, "Outsourcing Fit: Unlocking the 4-Pillar Framework that Drives Success." Available on his personal website, MattLevenhagen.com, this guide provides a roadmap for building successful outsourcing partnerships, reflecting Matt's extensive experience in leveraging external collaborators to drive business growth.   Matt's Personal Links: https://www.linkedin.com/in/levenhagen/ https://x.com/MattLevenhagen https://www.facebook.com/thebuilders.podcast/ (podcast) https://www.instagram.com/mattlevenhagen/     ABOUT UNIFIED WEB DESIGN   Unified Web Design, LLC is a premier digital agency based in Milwaukee, Wisconsin, dedicated to providing high-quality, custom web design and development solutions. Founded in 2019 by seasoned web design entrepreneur Matt Levenhagen, our mission is to deliver impactful digital experiences that effectively represent your brand and resonate with your audience.   Our primary expertise lies in WordPress development, offering unique, personalized designs that align with your business vision and needs. Beyond custom design, we provide ongoing maintenance services to ensure your website remains efficient, secure, and up-to-date in a rapidly evolving digital landscape.   We are also a strategic partner for digital agencies, assisting them with design and development projects, and expanding their offerings with our specialized skills. We proudly host an international team of professionals, including designers, developers, and project managers, who work collaboratively to bring your digital projects to life.   At Unified Web Design, LLC, we value effective communication, transparency, and long-term partnerships. Whether you're a start-up, an established business, or a digital agency, we're here to help you succeed in your online endeavors. We're more than just a web design company - we're your trusted partner in the digital world.   Unified Web Design Links:  https://www.linkedin.com/company/unified-web-design/ https://x.com/unifiedwd https://www.facebook.com/UnifiedWD https://www.instagram.com/unifiedwd/   EPISODE SPONSOR: This episode is sponsored by Ecommerce Optimizers. At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors.  We think about it this way. When someone interacts with your website, they're having a conversation with your business.  They're assessing trust, quality, and reliability. They're asking questions.  Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line. You can learn more by visiting our website at ecommerceoptimizers.com