Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy.  She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth. In This Conversation We Discuss: [00:00] Intro [01:35] Growing into a marketing leadership role [03:03] Balancing acquisition and lifetime value  [04:56] Defining the North Star for your business [05:56] Sponsor: Migrate [07:53] Diagnosing disconnects in customer journey [01:27] Sponsor: Intelligems [13:53] Structuring landing pages to tell a story [18:22] Sponsor: Electric Eye [19:32] Eliminating buyer confusion to drive sales [22:40] Moving past shotgun marketing tactics [27:18] Callouts [27:28] Diversifying your marketing channels [30:47] Viewing the holistic customer journey Resources: Subscribe to Honest Ecommerce on Youtube #1 Doctor Recommended Urolithin A timeline.com/ Follow Katrina Adams linkedin.com/in/katrinamarieadams Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!