From Athlete to Deal Maker: Iggy Rodriguez’s Sports Biz Journey

Send us Fan MailWhat does it really take to bridge athletes, brands, and billion-dollar deals—while staying grounded in gratitude? On this episode of Elevate Collection, Alexandria & Jordan sit down with sports executive Iggy Rodriguez (@iggy_rodriguez) to explore the business behind the business of sports and entertainment.From his early career with the Dodgers and Pistons to steering partnership sales at startups like Kapow and Velocity Black (acquired by Capital One), Iggy has been at the center of some of the most innovative fan and brand experiences. Today, at OneTeam Partners (the NFLPA + MLBPA joint venture), he negotiates global licensing agreements that power everything from Madden video games to brand activations.But beyond contracts and access, this conversation dives into mindset—daily affirmations, redefining worthiness, and learning to find joy even in the “mundane.”Support the showBefore you go - here are three ways to continue elevating your legacy & connect:1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co2. Subscribe to never miss an episode and get exclusive content3. Share this trailer with three people who need to hear itRemember: Your influence is just the beginning. Your legacy is the destination.See you soon, where influence meets legacy.