From Athlete to IRONMAN to Clash Endurance: Andre Lapar on Building Athlete-First Triathlon Events

Andre Lapar has done just about everything in the sport of triathlon — from elite racing to building some of the most innovative endurance events in the world.In this episode, Andre shares his triathlon origin story, his transition from professional athlete to event production, and his pivotal role in expanding the IRONMAN brand across South America. He also dives into his current work leading Clash Endurance, a company redefining the athlete experience through unique, athlete-first triathlon and endurance events.Whether you're a triathlete, race director, endurance sports fan, or entrepreneur, this conversation offers powerful insights into the business, growth, and future of triathlon.In this episode, we cover:Andre Lapar’s journey from elite triathlete to industry leaderBehind the scenes of IRONMAN’s expansion in South AmericaThe evolution of endurance event productionHow Clash Endurance is reshaping the athlete experienceThe future of triathlon and mass participation eventsListen if you’re interested in: triathlon, IRONMAN, endurance sports, race production, athlete experience, multisport events, sports business, Clash EnduranceSubscribe & follow for more conversations with leaders shaping endurance sports.