From Attorney to Tech Innovator: Parminder Batra's Mission to Make Hotels Safer

This week Ivy Slater, host of Her Success Story, chats with her guest, Parminder Batra. The two talk about redefining career paths as a non-technical founder in the tech industry; the journey from practicing law to creating TraknProtect, a company dedicated to improving hotel staff safety and combating human trafficking; and the powerful impact of mission-driven innovation on both business success and social change. In this episode, we discuss: How TraknProtect's initial concept was sparked by a family frustration with keeping track of personal belongings, and how this evolved into a tech solution. What unique challenges and perspectives Parminder faced as a non-technical founder entering both the tech and hospitality industries. When the pivotal shift occurred to prioritize safety and anti-human trafficking as core missions for TraknProtect, notably around 2017 in response to regulatory and social movements like #MeToo. Why the vulnerability of hotel staff and the prevalence of human trafficking in the hospitality industry highlighted an urgent need for better safety solutions. Who is impacted by the work, emphasizing both hotel employees' safety and survivors of human trafficking, as well as the broader industry's responsibility to protect. Parminder Batra is the Founder and CEO of TraknProtect, a leading hospitality technology company focused on employee safety, operational efficiency, and connected workplace solutions. With a background spanning business, law, mediation, and entrepreneurship, Parminder has built her career around solving complex operational challenges through innovation, strategic leadership, and purpose-driven technology. Since founding TraknProtect, she has led the company's growth into a trusted partner for some of the world's most recognized hospitality brands, such as Hilton, IHG, Peninsula, Accor and several others, helping organizations modernize how they approach safety, communication, compliance, and real-time visibility across their properties. Under her leadership, TraknProtect continues to pioneer solutions including employee safety technology, connected communications, location-based services, and intelligent IoT innovations designed to protect teams while elevating operations. Parminder is also a passionate advocate for workplace safety, women in leadership, and social impact, with a strong commitment to helping organizations create environments where people feel protected, empowered, and supported because she believes Safety is a Right for every person in every organization.  Her leadership combines strategic vision with a deep understanding of the human side of business, driving meaningful change across the hospitality and technology industries. Website: https://www.traknprotect.com/ Social Media Links: https://www.linkedin.com/in/parminderbatra/