From Avalanches to Nipple Hugs: The Milkdrop Story

In this episode of Add To Cart, we are joined by Alex Sinickas who is the Co-Founder and Engineer at Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up - and as you’ll hear from Alex, they have a much bigger mission at play. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Today Alex talks us through her approach to product prototyping with her engineering background. We also discuss some of the ways Alex and the team are getting information on the size and shape of Australian women’s nipples - which includes getting flashed in public. Just a standard day at work really. And totally unrelated but very cool, Alex tells us about her time as a ski patroller where she had to use dynamite to trigger avalanches. Links from the episode:Ida SportsAmazon LaunchpadBlinkistShopify Plus and Peter Sheppard (sponsored)Signet and Free to Feed (sponsored)Questions answered:How did you go from snow scientist to breast pump designer?How did you come up with the sleek brand aesthetic for what is actually a medical device?Without an eCommerce background, how did you get up to speed to make eCom your primary channel?This episode was brought to you by…  Shopify Plus & SignetAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!For full show notes, please visit https://addtocart.com.au/add-to-cart/from-avalanches-to-nipple-hugs-the-milkdrop-story-123/Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/spoSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community