From Avatar to Ultraman: Hollywood's trusted creative producer Jeff Gomez talks story and more

from WIT (What I Think) - with Derek Ting - Your edge in Artificial Intelligence · host Derek Ting

Exploring Transmedia & Storytelling with Jeff Gomez: From Avatar to AIJoin us for an in-depth conversation with Jeff Gomez, the Chief Creative Officer at Starlight Runner Entertainment and a pioneer in transmedia storytelling. Discover Jeff's groundbreaking work on legendary franchises like Avatar, Transformers, and Halo. Learn about the concept of transmedia storytelling, the intricacies of crafting narratives across multiple platforms, and the unique challenges of working with colossal intellectual properties. Get insights into Jeff's methodologies, including the famous mythology documents and the action drive system. Delve into his collaboration with notable figures like James Cameron, and hear about his innovative approach to new story worlds and systemic narrative design. Plus, explore his thoughts on the future role of AI in storytelling. This episode is a masterclass in narrative creation and an exploration of the vast possibilities within the world of imagination.00:00 Introduction to Jeff Gomez00:38 Defining Transmedia Storytelling02:30 Role of a Creative Producer04:09 The Origin of Starlight Runner Entertainment04:54 The Action Drive System06:24 Expanding the Ultraman Universe13:38 Working with James Cameron on Avatar19:09 Building Original Story Worlds23:12 Exploring Star Trek's Narrative Depths24:07 Challenging Traditional Storytelling Norms26:07 The Collective Journey Storytelling Model32:20 The Role of AI in Modern Storytelling42:10 Personal Insights and ReflectionsAbout Jeff Gomezhttps://www.linkedin.com/in/jeffgomez/About Derek Ting: http://www.dkting.comSponsored by Saicho Tea. https://hk.saichodrinks.com/

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This episode was published on January 28, 2026.

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