From Awareness to Reinforcement: Managing the People Side of Change with ADKAR

In this episode of the YNBO Podcast, Barbara and Alexis break down what it really takes to move people through change — not just processes and timelines, but thoughts, emotions, and behavior. Using the ADKAR model (Awareness, Desire, Knowledge, Ability, and Reinforcement), they walk step-by-step through how leaders can guide teams through transitions with more clarity, compassion, and intention.Tune in as they share real-world scenarios, practical tips, and common pitfalls to avoid when rolling out new policies, technologies, or cultural shifts. Whether you’re leading a department, managing a small team, or navigating change in your own career, this conversation will help you turn resistance into readiness and uncertainty into forward momentum.