From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story

In this episode, host Patz sits down with Pauline Paterson, co-founder of Dr. PAWPAW, to uncover the inspiring journey behind the brand. What started as a personal mission to find a gentle, natural remedy for her baby daughter’s eczema turned into a globally recognised beauty brand. Pauline shares the story of how she and her husband formulated their signature balm, the challenges they faced, including a high-profile Aldi dupe scandal and how key industry relationships helped protect their brand’s integrity.Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a family necessity into a skincare sensation!What You’ll Learn in This Episode: ✅ How Pauline’s daughter’s eczema sparked the creation of Dr. PAWPAW✅ The power of natural ingredients, why pawpaw (papaya) fruit is a skincare superstar✅ The journey from idea to global beauty brand✅ Dealing with copycats, how Aldi’s dupe impacted the brand✅ The importance of media and influencer support in the beauty industryBrands & Experts Mentioned:Alessandra SteinherrSarah JosselM&SAldi Sainsbury’s TescoSuperdrugBoots🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!!!!!GIVEAWAY ALERT!!! My friends at Dr.PAWPAW are providing the chance for TWO of my UK-based listeners to win a selection of goodies worth over £190! Follow me (@pgaleota and @prlikeaboss ) and @dr.pawpaw and @mrsdrpawpaw on Instagram and share today’s episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 14th April 2025.Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.