From Backyard Hobby to 18-Year Business

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.Here's a glimpse of what you'll learn:Adam’s journey from ski racer to founder of Colorado Ski ChairsTurning old skis into furniture and the brand’s early daysHow the product line evolved over 18+ yearsBalancing custom projects with scalable productsShifting from B2C focus to more B2B and corporate clientsMarketing channels: brick-and-mortar, online, and social mediaThe role of video content and behind-the-scenes storytellingSustainability as a brand story vs. actual sales driverBuilding a team of multi-talented employees with no rigid titlesLooking ahead: the future of Colorado Ski Chairs and industry adaptationThis episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.