From Backyard Wrenches to Three Shops: Brandon Stapley on Multi Location Growth, Hiring for Attitude, and Marketing That Answers the Phone

Brandon Stapley started where a lot of real shop stories start, turning wrenches in his dad's backyard, then grinding through side work and a rough two bay setup tied to a construction yard in the Arizona heat. When that yard went away, Brandon had to make a decision. Fade out or build something real. Today Brandon runs multiple brands in Arizona, including Stapley's Garage in Mesa and Stapley Car Care in Chandler, plus a quick service concept called Oil Buddy. In this episode, Brandon breaks down what changes when you stop being a technician who owns a shop and become an operator building a team across more than one location. You will hear how his hiring philosophy evolved into hiring for personality and coachability, how he protects culture without letting the wrong people take advantage, and why most marketing problems are really operations problems in disguise. Brandon gets specific about missed call opportunity cost, call recording and scoring systems, and why tracking phones and follow up matters as much as ads if you want consistent growth. If you are trying to scale without losing standards, and you want a real look at what it takes to grow multiple locations while keeping people and processes tight, this episode is worth hearing. Links: Honest Mechanic Marketing (HMM): https://honestmechanicmarketing.com/ Stapley Car Care: https://www.stapleycarcare.com/ Stapley's Garage: https://www.stapleysgarage.com/ Oil Buddy: https://oilbuddy.net/