From Bacon Butties to Brand Building – Le Swine x 93FT

This week, Chris Fletcher is joined by two guests with serious flavour and flair: James Packham, founder of cult bacon sandwich brand Le Swine, and Nick Clark, founder and MD of Sheffield-based creative studio 93FT. What starts with a bacon butty turns into a masterclass in brand building, creative bravery, and how friendship can drive business success.Together, they unwrap:How a stolen sandwich sparked a businessTurning a street food truck into a brand with national reachDesigning a café that feels nostalgic and newWhy great design is more than just visuals – it’s storytellingThe rise of ‘hole-in-the-wall’ dining and micro-conceptsWorking with heritage suppliers and building guest experiences that lastExpect plenty of laughs, some seriously tasty storytelling, and honest chat about scaling without selling out.🔥 Why Listen?Whether you’re running one site or rolling out fifty, this is a must-listen for anyone building a hospitality brand from the ground up.🛠️ Guests:James Packham, Founder, Le SwineNick Clark, Founder & MD, 93FT🍳 Highlights:The “bacon epiphany” moment in ClerkenwellDesigning with intention: from colour palettes to reclaimed floorsNavigating Covid with care kits and delivery hacksThe importance of supplier relationships in hospitality storytellingBecoming an employee-owned creative agency📦 Try it yourself:Head to leswine.co.uk to grab a bacon kit or visit the café in East Sheen.Design inspo? Visit 93ft.com or connect with Nick Clark on LinkedIn.Powered By Lightspeed