From Bad Management to Great Leadership, The Pendulum Swing Back to Craft, and Making Boring Projects Exciting, with Cap Watkins (ex-Amazon, Etsy, BuzzFeed, Lattice) episode artwork

EPISODE · Jan 7, 2026 · 46 MIN

From Bad Management to Great Leadership, The Pendulum Swing Back to Craft, and Making Boring Projects Exciting, with Cap Watkins (ex-Amazon, Etsy, BuzzFeed, Lattice)

from Design Meets Business · host Christian Vasile

Cap Watkins was most recently VP of Product Design at Lattice, and previously he's held design leadership roles at Amazon, Etsy, BuzzFeed, and Primary.com. Cap started his management career as an experiment after experiencing bad management himself, deciding to do the opposite of everything he'd hated from previous managers. On today's show we chat about the basics of great management, why design lost its craft over the past decade, how senior ICs influence without authority, and how to make any project exciting enough to build your reputation.Timestamps:02:16 – Cap's intro06:46 – Management basics: transparency, showing up, and treating people like adults09:24 – Should you try management or stay on the IC track?12:08 – How to avoid being a bad manager when you're starting out19:24 – Building divisive opinions and culture through transparency20:26 – How senior ICs influence without formal authority25:40 – How design lost its craft and became too strategic28:28 – The hiring crisis: from 1 in 10 to 1 in 100 pass rates36:40 – Making boring projects exciting44:14 – End of show questionsConnect with CapLinkedInSelected links from the episodeManaging Humans, by RandsTurn The Ship Around, by Lt. David MarquetThe Making of a Manager, by Julie Zhou

Cap Watkins was most recently VP of Product Design at Lattice, and previously he's held design leadership roles at Amazon, Etsy, BuzzFeed, and Primary.com. Cap started his management career as an experiment after experiencing bad management himself, deciding to do the opposite of everything he'd hated from previous managers. On today's show we chat about the basics of great management, why design lost its craft over the past decade, how senior ICs influence without authority, and how to make any project exciting enough to build your reputation.Timestamps:02:16 – Cap's intro06:46 – Management basics: transparency, showing up, and treating people like adults09:24 – Should you try management or stay on the IC track?12:08 – How to avoid being a bad manager when you're starting out19:24 – Building divisive opinions and culture through transparency20:26 – How senior ICs influence without formal authority25:40 – How design lost its craft and became too strategic28:28 – The hiring crisis: from 1 in 10 to 1 in 100 pass rates36:40 – Making boring projects exciting44:14 – End of show questionsConnect with CapLinkedInSelected links from the episodeManaging Humans, by RandsTurn The Ship Around, by Lt. David MarquetThe Making of a Manager, by Julie Zhou

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From Bad Management to Great Leadership, The Pendulum Swing Back to Craft, and Making Boring Projects Exciting, with Cap Watkins (ex-Amazon, Etsy, BuzzFeed, Lattice)

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This episode is 46 minutes long.

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This episode was published on January 7, 2026.

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Cap Watkins was most recently VP of Product Design at Lattice, and previously he's held design leadership roles at Amazon, Etsy, BuzzFeed, and Primary.com. Cap started his management career as an experiment after experiencing bad management himself,...

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