From Bangkok to the World | Asia Forward | Episode 3

In Episode 3 of Asia Forward, host Ledy Simarmata sits down with Tan Sawaddichai, Project Director of What Do You Want New York and curator of a Thai fashion showcase “Up to the Sky” during New York Fashion Week in February. Together, they explore how designers from Bangkok are stepping onto the global stage, and what it takes to bring Southeast Asia’s creative talent to U.S. and international audiences.Tan shares how Thailand’s fashion industry is gaining global recognition, with government initiatives playing a role in supporting the country’s creative economy. From organizing a successful runway show at the One World Observatory in New York City to building a growing fan base and growing commercial sales for Thai designers in the U.S. fashion capital, he explains why New York remains an important gateway for designers looking to expand beyond Asia.