From Banking to Advocacy: Strategic Scaling for Animal Sanctuaries ft. Cheryl Moss

Cheryl Moss, a banking executive and children's author, discusses leveraging corporate strategic skills to build a high-impact advocacy platform and ensure the financial sustainability of animal sanctuaries.Key Topics and BulletsThe Transition from Banking to AdvocacyApplying risk assessment and strategic planning from a 20-year banking career to nonprofit advocacy.Recognizing the "reset" opportunity during COVID-19 to address broken food distribution and animal misuse.Sustaining Animal SanctuariesThe Summit: Focusing on best practices for fundraising, legal council, and PR for sanctuary owners.Underrepresented Spots: Why spotlighting smaller, struggling sanctuaries is a core value proposition of the podcast.Volunteerism: Advising aspiring sanctuary owners to volunteer first to understand the grueling physical and financial reality.Educational Advocacy Through BooksThe Trilogy: Gabriel (veal/cows), Cluck (fowl/turkeys), and Pickle (pigs/natural disasters).The Parenting Challenge: Navigating the "reverse psychology" and cognitive dissonance parents face when children ask tough questions about meat.The $100,000 Goal for Mercy for AnimalsFulfilling a personal "stretch goal" through monthly donations, gala participation, and leveraging professional income.Why Mercy for Animals was chosen: Their ability to move the needle on a legislative and systemic level.Do you like the show? Subscribe, rate, review and share! 📲Join the Plant-Based On Fire community today:>YouTube: https://www.youtube.com/@pbofpodcast>Facebook: https://www.facebook.com/pbofpodcast/>Instagram: https://www.instagram.com/pbofpodcast/>LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/>TikTok: https://www.tiktok.com/@pbofpodcast>Twitter: https://twitter.com/pbofpodcast