From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker

What does it take to bet big on the right idea—and make AI actually useful inside your business? Jack Jostes sits down with Drew Dinkelacker, president of Marketing Accelerator, to talk about Drew’s 25-year journey from a video production background and growing up around his dad’s barbershop to becoming a fractional CMO. Drew shares how faith shaped his decision to start a business, why outside perspective can help owners overcome decision fatigue, and the simple lesson to “give people something they can say yes to.”Then Jack and Drew unpack practical lessons from Cincy AI Week. They discuss why AI is more than another collection of tools—it can accelerate change management, expose broken processes, and create an advantage for teams that can clearly communicate how work gets done. For landscape and snow business owners, the takeaway is practical: get your processes right, use AI to improve the way your team works, and when you find an opportunity you truly believe in, be willing to bet big.You’ll Learn:Why better decisions often start with giving someone something they can say yes toHow AI can become a process and change-management toolWhy AI can make broken workflows fail faster instead of fixing themWhy clearly communicating your processes is becoming a competitive advantageWhen it’s time to stop taking incremental steps and bet big on an ideaConnect With Today’s Guest🌳 Marketing Accelerator: https://marketingaccelerator.com/👤 Connect with Drew Dinkelacker: https://www.linkedin.com/in/drewdinkelacker/Get Started With The Landscaper’s Guide🎧 Watch the full episode + read the transcript:https://landscapersguide.com/podcast/🥓 Tell us where to send your beef jerky:https://landscapersguide.com/toolbox📅 See upcoming live and virtual events:https://landscapersguide.com/events