From Bark to Bottle: Reinventing a Caribbean Tradition w/ Ana Bautista of Bayjoo

Ana left a decade-long career in ad tech to build a beverage brand inspired by Mabí — a traditional Caribbean drink brewed from tree bark. In this episode, she shares how nostalgia sparked innovation, how she bootstrapped her way through formulation fails and supply chain setbacks, and what it really takes to launch a CPG product solo. No funding, no co-founder — just grit, Google, and a vision to bring a forgotten flavor to the mainstream. --- Episode Resources Try some Bayjoo! (https://bayjoo.com)