From basement startup to award-winning empire with Julie Cole

In this episode of the Wealthy CEO Lab, host Giovana Bier interviews Julie Cole, co-founder of Mabel's Labels, a company that creates durable, waterproof labels for children's items. Julie shares the journey of starting Mabel's Labels with her sister and two college friends to address a market gap and gain flexibility to support her family, especially her son who was diagnosed with autism. She emphasizes the importance of testing products thoroughly to ensure they meet brand promises and discussing the benefits of a community-driven and co-founder-supported business model. Julie also underscores the significance of raising independent children, embedding core values into business, and giving back to the community. This episode culminates in practical advice for aspiring entrepreneurs and insights into how personal life can align with professional ambitions.00:00 Introduction to the Wealthy CEO Lab00:09 Meet Julie Cole: Co-Founder of Mabel's Labels02:16 The Origin Story of Mabel's Labels05:11 Balancing Motherhood and Entrepreneurship06:03 The Realities of Entrepreneurship07:44 Raising Independent Children13:16 The Importance of Community and Networking18:39 Launching a Product: Key Considerations27:23 Giving Back to the Community31:43 Closing Thoughts and TakeawaysConnect with JulieMabel's Labels WebsiteMabel's Labels InstagramJulie Cole Instagram🖤 If you loved this episodeSubscribe, leave a review, and share it with a fellow founder who’s ready to scale with purpose, pleasure, and peace.Resources & Next Steps👉 Take the Nervous System Mood Ring Quiz: discover your current regulation state and get personalized tools to make smarter money decisions.👉Join The Wealth Frequencies Program: a 10-week experience blending breathwork, nervous system regulation, and wealth embodiment.👉 Work with Giovana: for hands-on support to scale your business with calm clarity and profit rooted in peace.👉 Follow Giovana on Instagram