EPISODE · Apr 9, 2025 · 1H 22M
From basketball rejections to making £1M+ with Giuseppe Baidoo, Founder & CEO of Gusto Snacks
from Strategy & Tragedy: CEO Stories with Steph Melodia · host stephaniemelodia
Giuseppe Baidoo is the founder of Gusto Snacks - delicious, low calorie, high fibre apple crisps made from misshapen produce that’s not deemed pretty enough for the supermarkets.Giuseppe’s entrepreneurial journey features the classic tale of starting a bootstrapped project from his kitchen and turning it into a £1.2 million business now stocked in the likes of Selfridges and WHSmith.🏀 What his career in basketball taught him about resilience 💪 Moving to the UK and overcoming obstacle after obstacle 👀 How he started his first business - and picked himself back up again after it failed...👥 Finding his co-founder and getting early investment 🍏 Through to getting his product on supermarket shelves including SelfridgesShop yummy fruit snacks here: https://snackgusto.com/-Get involved in the conversation:🤍 Instagram: https://www.instagram.com/stephmelodia/🤍 LinkedIn: https://www.linkedin.com/in/stephmelodia-keynotespeaker/🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517🎧 Don't forget to subscribe, rate, review, and share with a friend!
What this episode covers
Giuseppe Baidoo is the founder of Gusto Snacks - delicious, low calorie, high fibre apple crisps made from misshapen produce that’s not deemed pretty enough for the supermarkets.Giuseppe’s entrepreneurial journey features the classic tale of starting a bootstrapped project from his kitchen and turning it into a £1.2 million business now stocked in the likes of Selfridges and WHSmith.🏀 What his career in basketball taught him about resilience 💪 Moving to the UK and overcoming obstacle after obstacle 👀 How he started his first business - and picked himself back up again after it failed...👥 Finding his co-founder and getting early investment 🍏 Through to getting his product on supermarket shelves including SelfridgesShop yummy fruit snacks here: https://snackgusto.com/-Get involved in the conversation:🤍 Instagram: https://www.instagram.com/stephmelodia/🤍 LinkedIn: https://www.linkedin.com/in/stephmelodia-keynotespeaker/🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517🎧 Don't forget to subscribe, rate, review, and share with a friend!
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From basketball rejections to making £1M+ with Giuseppe Baidoo, Founder & CEO of Gusto Snacks
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