From Beauty Exec to Founder: Amy Liu on Tower 28’s Global Success

Welcome to Season 3 of The Silly Little Girls Club 🚀This week on The Silly Little Girls Club, Samantha sits down with Amy Liu, founder of Tower 28 Beauty, the cult clean beauty brand built for sensitive skin.After years in the beauty industry — and struggling with chronic eczema — Amy created Tower 28 to prove that sensitive skin deserves fun, inclusive and high-performance products. Her brand is now a Sephora bestseller and one of the most talked-about names in clean beauty.In this inspiring episode, Amy opens up about:✨Building Tower 28 from personal struggles with eczema✨Why “It’s Okay to Be Sensitive” became a movement✨Saying no to fear-driven decisions and protecting brand values✨Inclusivity, affordability and accessibility in beauty✨Scaling from startup to global Sephora brand🔗 Connect with Amy + Tower 28:Instagram: @amyliu_t28Tower 28: tower28beauty.comInstagram: @tower28beauty🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Subscribe, rate and share to keep our girl-powered conversations growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by SephoraUK — your ultimate destination for exclusive beauty brands.

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This episode is 40 minutes long.

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This episode was published on September 8, 2025.

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