From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429

In this episode of Add To Cart, we are joined by Stacey Hollands, CEO and Creative Director of Lust Minerals, a high performance mineral make-up brand.  Stacey was an experienced beauty consultant and used her knowledge to create the clean makeup products she felt were missing in the industry.  Lust Minerals is vegan certified, paraben-free and Australian made - all non negotiables for Stacey.  The brand launched in 2014 and hit $1 million in sales within the first 18 months.  They continue to grow as an ecommerce powerhouse with turnover of more than $20m.  In this chat, Stacey shares the story of how she launched her business just as influencer marketing was getting started (she gifted products to girls on The Bachelor) -  lots of tips from that unique journey.  She shares the learnings from her recent $300,000 rebrand and we find out why, for Lust Minerals, seven is the happy number.Links from the episode:Lust MineralsDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What role do your interactive website features play in the overall customer journey? How does your Ambassador Hub work? What marketing channels excite you at the moment?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your co-host: Stacey Hollands from Lust MineralsStacey  is the founder of Lust Minerals, Australia’s favourite clean mineral makeup and natural skincare brand. Since launching in 2014 from an initial $10,000 investment, Lust Minerals has grown into a clean beauty empire, filling a gap in the market for clean, high performance, mineral makeup & natural skincare products. Stacey has won several business awards including being crowned the Small Business Champion Entrepreneur in the 2023 Australian Small Business Champion Awards and the Beauty Business Of The Year in the 2023 AusMumpreneur Awards.You can contact Stacey  at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: httpSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community