From Beginning to End: XII:XI Fitness

Greg the founder of XII:XI Fitness discusses starting the business, ending the business, and a lot of the in-between.  (0:00) When and why did you decide to start XII:XI Fitness? (1:37) First Project (2:20) When did it become a business? (2:55) First Product (6:20) 2020 (7:42) More Products (11:55) Creation to Fulfillment (16:12) Product Progression & Ideas for Products (20:39) Shutting Down Shop (23:20) Primary Reasons for Dropoff? (25:11) A Product That Didn't Take Off (26:49) Product That Sold Better than Expected (27:54) Favorite Product (29:30) Current State of the Exit (31:17) Do You See Yourself Getting Back Into it? Check out XII:XI Fitness on Instagram and website.