From Berlin to the World: Fruit Logistica 2026, EU–Mercosur Trade, and the Modern Consumer - Global Fresh Series

This week on The Global Fresh Series, we’re recapping the high points of Fruit Logistica 2026, where nearly 90,000 fresh produce professionals from around the world gathered in Berlin despite challenging winter conditions.We take a closer look at the business momentum, innovation highlights, and key themes shaping the global fresh produce industry, followed by an overview of the EU–Mercosur trade agreement and what it could mean for future market access, competition, and trade flows.We’ll also share a consumer insight straight from Berlin, offering perspective on evolving shopper expectations in one of Europe’s most influential markets. A packed episode connecting global trade, on-the-ground insights, and the conversations shaping what’s next for fresh produce.