From BI to AI: Where Real Business Value Comes From

Join this episode of InsideAnalysis as host Eric Kavanagh speaks with Eva Polini, author of BI Without the BS, about why many analytics projects fail despite technical success. Find out more about unclear requirements, stakeholder communication gaps, and why trust and transparency become even more critical in the age of generative AI. They will be joined by Arshavir Blackwell, author of The Creative Agency's Guide to AI, who will explain how creative organizations can move beyond generic AI outputs through fine-tuning and local models while protecting sensitive data. This conversations connects business intelligence and modern AI, showing that real value comes not from tools alone, but from understanding problems, data, and workflows.