From Big 12 to Big Ben: Union Jack Classic and Pink Bows Foundation with Chairman/CEO Brian Dubiski

from Walk With TFB · host Timothy F. Bryson

In this episode, Tim speaks with Brian Dubiski, Chairman and CEO of the Union Jack Classic.Their conversation explores what the first NCAA football game in London represents for the future of college athletics.Arizona State and Kansas will face off at Wembley Stadium in September 2026. The matchup marks a historic moment for the Big 12 Conference. More importantly, it reveals a broader shift in how college sport is embracing internationalization.Tim and Brian discuss global strategy, international media rights, revenue generation, and long-term institutional planning in an era shaped by NIL and revenue sharing.Brian also shares the personal origin of the Pink Bows Foundation, founded in memory of his daughter. He explains how that work led to the Showstop® Procedure, a global training and certification model focused on crowd safety and prevention at large-scale events.This episode situates the Union Jack Classic within a wider conversation about internationalization, safety, responsibility, recruitment, alumni engagement, and the evolving role of athletic departments as global actors.The future of college sport is global.Learn more about the Union Jack ClassicLearn more about the Pink Bows FoundationIt's happening. We walking!

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This episode was published on January 27, 2026.

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