From Big Brands to Beeswax: How Julie Macken Built a Natural Skincare Brand with Buzz

What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.In this episode, you’ll learn:Why Julie left big brand life to launch a purpose-led indie skincare businessHow PR helped Neve’s Bees land on the BBC News homepageWhat waterless skincare really means—and why it’s more than a trendThe ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)Why most skincare routines are far too complicated (and what to do instead)Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!Brands & Mentions:Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil AssociationPlus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).🎁 GIVEAWAY ALERT!We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!To enter:Follow (@pgaleota / @prlikeaboss) and @nevesbees on InstagramShare today’s episode Reel and tag @pgaleotaDeadline: 10PM GMT, Monday 28th July 2025.🔗 Links & Resources:🌐 Neve’s Bees Website📸 Follow @nevesbees on Instagram 🎓 Check out the PR LIKE A BOSS! eCourse HERE💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.