From Big Change to Everyday Impact: Inside E.ON’s “It’s On Us” Campaign

In this episode, we’re joined by Katja Metz, Team Lead Global Marketing at E.ON, to talk about the brand’s latest campaign “It’s On Us.”Building on E.ON’s recognition as Best Established Brand at the 2024 CHARGE Awards, the campaign’s new phase takes innovation from large-scale energy projects to everyday life  showing how smarter, more personal energy solutions can empower every home.Katja shares how storytelling helps make the energy transition relatable, how E.ON measures the impact of its brand work, and why connecting emotionally with customers is key to driving real change. Tune in to hear:The story behind E.ON’s “It’s On Us” campaignHow to make the energy transition relevant to everyoneWhy trust and storytelling are central to E.ON’s brand strategy