CHARGE - Powering Energy Brands

What are the biggest branding and marketing challenges facing energy companies today?In this episode, Prof. Fridrik Larsen is joined by Rob Cantrell, CEO of Atlantic Energy and long-time CHARGE supporter, to reflect on the recent CHARGE North America event held at CPS Energy in San Antonio.Rob shares his key takeaways from the event, including the conversations that challenged his thinking, the sessions that delivered real practical value, and why conferences like CHARGE are becoming increasingly important for business development in the energy sector.Together they explore:• The most valuable insights and discussions from CHARGE San Antonio • Why practical, “nuts and bolts” marketing sessions resonated with attendees • A thought-provoking perspective on the value of green branding • Why branding and marketing should be part of every CEO’s strategic agendaRob also shares why energy leaders should stop thinking of branding as a cost centre and start seeing it as a revenue driver.

New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure.While most EV owners charge at home, public charging reliability has an outsized impact on perception, recommendation and adoption. When charging fails, trust erodes. When it works seamlessly, it strengthens brand confidence and accelerates consideration.In this episode, KC Boyce, Vice President of Automotive & Mobility at Escalent, joins Fridrik Larsen, Founder of CHARGE/ brandr Index, to explore:• The link between charging reliability and EV recommendations• Why infrastructure visibility matters to non-EV buyers• The brand advantage of networks like Tesla Supercharger• How design and experience influence perceptionFor energy leaders and automakers, the message is clear: charging infrastructure is no longer just operational, it’s reputational.

 What should you say when everything goes wrong? In this episode, we’re joined by Jeff Hahn, author of Breaking Bad News and one of the most experienced voices in crisis communication. With more than 30 years in reputation management, Jeff breaks down why crisis communication isn’t a “dark art,” but a learnable system. We explore: Why most organizations fail before a crisis even beginsThe “3Ms” model: Message, Messenger, Method of DeliveryReal-world energy-sector case studies, from Colonial Pipeline to Hurricane BerylThe biggest misconceptions leaders have when the pressure is onJeff also shares what participants can expect from his upcoming session at CHARGE North America in San Antonio and why preparing for the worst can actually be fun. 🎧 Listen now!  

AI is changing how utilities engage with customers, but the real challenge isn’t automation. It’s balance.In this episode, Fridrik Larsen speaks with Kim Maren Ekrutt, Global VP and Co-Head of the IBU Utilities at SAP, about how AI is reshaping customer experience across the energy sector.They explore:How AI is already transforming real customer interactionsWhere automation adds value — and where human connection still matters mostPractical first steps for utilities just starting with AI for CXHow to measure impact beyond efficiency, from satisfaction to loyalty and valueWhat new skills marketers and CX leaders need as AI becomes embeddedA must-listen for anyone working at the intersection of energy, technology, and customer experience.

 In this episode, we’re joined by Nick Centera, Director of Marketing at Qcells EPC and host of the Renewable Storytellers podcast. As budgets tighten across the energy industry, brand investment is often one of the first things questioned or cut. Nick shares a candid perspective on why that’s a mistake, and how companies that stay committed to brand during uncertain times are better positioned for long-term growth. We discuss: The role brand plays inside Qcells and across the wider businessWhat tightening budgets heading into 2026 mean for marketersWhy brand marketing is often first on the chopping block and how to defend itMaking the internal case that brand drives real business valueLow-cost, high-impact ways to stay visible when resources are limitedThe long-term payoff of consistency, creativity, and commitmentWe also look ahead to CHARGE 2026, where the focus shifts from brand strength to measurable business value. A must-listen for anyone navigating brand, marketing, and growth in challenging times. 

The Overlooked Value of Brand in Utilities In this episode, we sit down with Carolyn Vadino, Vice President of Communications and Marketing at Con Edison, to unpack a topic many energy leaders still underestimate: the true value of brand in regulated utilities.Carolyn is a global marketing and communications leader whose career spans public and private sectors, from financial services to government. She has shaped brand strategies, advised executives, led crisis responses, and built trust in industries where customers may not always have a choice but where reputation, culture, and storytelling matter more than ever.We explore questions such as: • What does brand really mean in an industry where it’s often misunderstood? • How can utilities build trust when switching providers isn’t an option? • Why is internal culture inseparable from the customer experience? • And how can “unsexy” sectors like energy and finance unlock bold, purpose-driven branding?Tune in for an engaging conversation on redefining brand value, elevating communications as a strategic partner, and building trust where it matters most.

In this episode, we’re joined by Katja Metz, Team Lead Global Marketing at E.ON, to talk about the brand’s latest campaign “It’s On Us.”Building on E.ON’s recognition as Best Established Brand at the 2024 CHARGE Awards, the campaign’s new phase takes innovation from large-scale energy projects to everyday life  showing how smarter, more personal energy solutions can empower every home.Katja shares how storytelling helps make the energy transition relatable, how E.ON measures the impact of its brand work, and why connecting emotionally with customers is key to driving real change. Tune in to hear:The story behind E.ON’s “It’s On Us” campaignHow to make the energy transition relevant to everyoneWhy trust and storytelling are central to E.ON’s brand strategy

In this episode, we’re joined by Dr. Thomas Hillig, Founder and Managing Director of THEnergy ,a leading consultancy helping companies innovate and navigate new business models in the energy sector.Thomas is one of the most influential voices on LinkedIn, where his daily insights shape the conversation on the energy transition. With a background in engineering, strategy, and consulting, he brings clarity and candor to a complex industry.We talk about “content over beauty” what that means for energy brands trying to engage audiences in a technical field, and how credibility, consistency, and authenticity beat polished campaigns every time.Tune in as we explore:What makes content resonate in the energy sectorThe biggest mistakes companies make in influencer marketingHow to measure impact and trust, not just reachWhy influencers can play a real role in accelerating the energy transition

What if the future of energy looked different, because we chose differently today?In this episode, we sit down with Caroline Kamerbeek, Vice President of Marketing, Communications and Public Affairs for Energy Systems at DNV, to explore the vision behind The Great Transition a short film that imagines a world where bold decisions shaped a better tomorrow. Viewed here: https://www.dnv.com/energy-transition/the-great-transition-about-the-films/We discuss:Why DNV chose a film over a report or campaign.The pivotal choices that will define the next 25 years.How collaboration (or the lack of it) will make or break progress.The single message Caroline hopes every viewer takes away. Listen in to discover how storytelling can reframe the energy transition  and why the decisions made today will define the leaders of tomorrow. 

Batteries are at the center of the clean energy race, yet the companies making them often struggle with public recognition leaving the sector wide open for disruption.In this episode, we speak with Keith Hoge, a true insider in the battery world. With a background in mechanical engineering, technical sales, and global marketing leadership at iM3NY, Keith brings firsthand experience from inside a battery cell startup.We dive into:Why branding matters even in B2B industries like batteries.The balancing act startups face between cutting-edge technology, cost pressures, and building reputation.Real-world challenges when lack of brand recognition stands in the way of customers, funding, or partnerships.Whether battery makers could create their own “Intel Inside” moment.What it would take to see a household battery brand emerge in the future.Tune in for an inside look at how the unseen component of our clean energy future could become one of its most powerful brands.

 From electric vehicles to home backup systems, batteries are at the heart of the energy transition. Yet while many companies focus on technology, most are missing a key competitive advantage: branding. In this episode, Chet Parsons, Consultant for WCPFour and Geoffrey Abraham, Creative Director, Self Brand Studio, discuss why a strong brand matters just as much as innovation and how it can shape the success of battery companies in a rapidly evolving energy landscape.Do you agree that branding matters just as much as the product itself, or do you see it differently?

 The energy sector is moving faster than ever, but are its brands bold enough to keep up? In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore: Why most energy brands still follow instead of leadThe power of Relevant Differentiation — and how to achieve itHow the BrandAsset® Score (BAS) quantifies brand strengthLessons from Cepsa’s transformation and the “Newco” strategyHow to move from reacting to shaping the narrativeWhether you're in marketing, strategy, or leadership, this is essential listening for anyone navigating the future of energy branding.  

Marketing teams in the energy sector are often stretched thin—divided across priorities, platforms, and departments. But what if the secret to greater brand impact isn’t more budget, but better alignment?In this episode of the CHARGE podcast, we sit down with Jacob Lundy, a clean energy marketer with over a decade of experience, to explore how Thought Leader Ads on LinkedIn are bridging the gap between creative and technical teams—turning fragmented marketing into unified momentum.We unpack:Why most marketing teams struggle with internal alignmentHow Thought Leader Ads are different from traditional B2B campaignsWhat it takes to become a true energy thought leaderThe content formats that actually move the needleCommon mistakes companies make when trying to humanize their brandWhether you’re a CMO, content creator, or growth strategist in energy, this episode offers practical insights on building credibility, boosting performance, and using thought leadership to lead—not just advertise.

Nuclear energy is making a comeback—but how did it go from a global controversy to a clean energy contender?In this thought-provoking virtual conversation, Charles Oppenheimer joins Fridrik Larsen, Founder of CHARGE, to explore how nuclear is being rebranded as a critical solution for a sustainable future.Watch here: https://lnkd.in/detxaxcRTogether, they unpack:The cultural shift in how nuclear is perceivedWhy storytelling, trust, and timing matterStrategies to transform skepticism into supportA must-watch for energy professionals, communicators, and future-focused thinkers!

In this episode, we’re joined by Rob Cantrell, CEO of Atlantic Energy, and Dr. Fridrik Larsen, Founder of CHARGE, for a candid conversation on what unfolded at CHARGE North America. Together, they unpack the event’s biggest moments—from breakthrough ideas in brand leadership to the offstage conversations that left a lasting impact.Tune in as they explore how trust, transparency, and bold branding are shaping the future of energy—and why CHARGE remains a critical platform for driving the industry forward.Whether you were in the room or following from afar, this episode offers insights, reflections, and inspiration straight from two energy leaders at the heart of it all.

In this episode, we are joined by KC Boyce, Vice President in Escalent’s Automotive & Mobility and Energy Industry practices, and Pam Cooper, Vice President in Escalent’s Energy division. Together, they dive into the evolving e-mobility ecosystem - unpacking the unique role utilities can play in shaping EV adoption, advancing infrastructure, and managing grid demand.During this episode we discuss:Why the EV landscape is still in an “early momentum” phaseChallenges around infrastructure, from charging plug types to provider networksHow utilities can shift from passive observers to active enablers without being seen as biasedA critical look at consumer education, utility visibility, and the energy–mobility convergenceHow utilities can become trusted educators in the EV transitionListen now to understand how utilities can shift from supporting players to central figures in the electrification of transport.

As the energy sector undergoes digital transformation, utilities are not only improving customer experiences—they’re also becoming more exposed to increasingly sophisticated forms of fraud. In this episode, we’re joined by EIQdigital, a leading provider of AI-powered solutions for energy companies, to explore how artificial intelligence is shaping the industry's future.Host Natalie Bacon sits down with three members of the EIQdigital team:Dan Sullivan, President and CEODavid Chang, Chief Product OfficerIsadora Matos, Marketing ManagerTogether, they unpack:Why digital fraud poses an existential threat to retail energyHow EIQdigital's AI solutions identify and prevent fraudulent enrollmentsThe role of data and personalization in transforming the customer journeyReal-world examples of success and innovation in fraud detection and customer engagementFrom real-time usage insights to smarter plan recommendations and 24/7 AI-driven customer service, this episode dives deep into the transformative power of AI in the energy industry.Tune in to learn how utilities can stay ahead of fraud while delivering customer-first experiences.

In this episode, we sit down with Jason Beck, a founding member of Zettawatts, to explore how the company is reshaping clean energy procurement for corporations. Jason walks us through how Zettawatts enables businesses, regardless of size, to make a tangible impact on the energy transition by facilitating access to new renewable energy projects and helping them meet their net-zero commitments.This informative discussion covers:-Decarbonizing the Supply Chain: How Zettawatts helps corporations engage their suppliers in renewable energy purchasing to reduce Scope 3 emissions.-Introducing ARECs: Why Additionality RECs are a game-changer for companies looking to support new clean energy capacity without navigating complex PPAs.-Simplifying Renewable Procurement: Making clean energy accessible for companies of all sizes through tailored tools and aggregated solutions.-Avoiding Greenwashing: How Zettawatts ensures transparency and credibility by preventing double-counting and offering detailed impact reporting.-Driving Real Impact: How one top 10 U.S. company is leveraging Zettawatt’s approach to unlock tens of millions of megawatt-hours in renewable energy demand.Whether you're working in sustainability, energy, or corporate strategy, this episode offers valuable insights into how innovative procurement models like those from Zettawatts are helping businesses take real, measurable action on climate. 

We’re back with a new podcast episode featuring Michael Boumendil, President & Chief Creative Officer of Sixième Son, as he explores the transformative role of sonic branding in shaping brand identity. With years of experience pioneering sound design for global brands, Michael shares how businesses, especially in the energy sector, can use audio to forge connections, build recognition, and stand out in a competitive market.In this engaging discussion, they cover:The Power of Sonic Branding: How sound influences perception and enhances brand identity.Emotional Connection: Why audio elements create deeper and more lasting brand recognition.Applications in the Energy Sector: How energy companies can leverage sound to communicate their values and mission.Measuring Impact: Real-world examples showcasing the effectiveness of sonic branding strategies.Whether you're a marketer, brand strategist, or just curious about the intersection of sound and branding, this episode is a must-listen!

We are back with a new podcast episode where we sit down with , William Brent, Chief Marketing Officer at Husk Power, as he shares his expertise on the transformative role of decentralized renewable energy in accelerating energy access and sustainability. As a leader in the global energy transition, William provides valuable insights into the opportunities and challenges shaping the future of microgrids and clean energy solutions in emerging markets.In this informative discussion, they cover:Scaling Microgrids: How Husk Power Systems is pioneering renewable energy solutions to bring reliable electricity to off-grid communities.Impact-Driven Innovation: The role of decentralized energy in economic development and climate resilience.Investment and Growth: The drivers behind mini-grid expansion in underserved regions and the evolution of funding models.Policy and Market Trends: How regulatory frameworks and public-private partnerships are shaping the future of distributed energy.Branding for Change: The importance of strategic communication in advancing energy transformation.This episode is a must-listen for anyone interested in the intersection of branding, energy, and sustainability.

In this new podcast episode, Daniel Kitwa, Director of Energy Access Finance at Greenmax Capital Group, shares insights from the frontlines of off-grid energy development across Sub-Saharan Africa. As a nominee for Charge's 2024 Rising Star in Energy Award, Daniel brings valuable perspective on the evolution of energy access solutions in developing markets.In this informative discussion, they cover:Market Evolution: How first-generation pay-as-you-go solar companies are diversifying into new markets and business models.Mini-Grid Innovation: The growth of rural electrification projects, particularly in refugee camps and emerging markets like DRC.Financing Solutions: Greenmax Capital's approach to blending commercial and developmental funding to support energy access.Community Engagement: How successful companies embed themselves in local communities and build long-term relationships.Success Stories: Case studies including Ewaka's e-mobility solutions in Kenya and Renovia's refugee settlement electrification projects.Risk Mitigation: Strategies for attracting investment to African energy markets while managing real and perceived risks.Shared Benefits: Emerging trends in community involvement, from carbon credit sharing to circular economy approaches.Industry Communication: The importance of better storytelling and brand building in the energy access sector.This episode provides valuable insights for anyone interested in the intersection of sustainable energy access, community development, and innovative financing in emerging markets.

In this episode, Roland Punt, Head of Marketing at Sympower, explores the journey of building a distinctive B2B energy brand. Sympower, one of Europe’s leading flexibility service providers, is enabling smarter energy management and stabilizing electricity grids across the continent.In this insightful discussion, they cover:The Founding Story: How Sympower's mission drives its brand.Demand-Side Flexibility: Its crucial role in grid stability and renewable energy adoption.Brand Evolution: Transitioning from startup to scale-up.Practical Branding Advice: Tips for energy sector startups on building an authentic brand.Avoiding Greenwashing: Promoting sustainability with integrity.Thought Leadership and Social Media: Their impact on B2B branding.Emerging Trends: What's next in B2B energy branding.This episode is a must-listen for anyone curious about the intersection of branding and transformative energy solutions.

In this episode, Wenche Teigland, CEO of Fount explores Europe’s transition to electric mobility and the critical role of EV infrastructure in accelerating adoption. With her extensive background in renewable energy and tech innovation, Wenche offers a fresh perspective on the customer experience in EV charging—an essential yet often underemphasized factor in driving the shift to electric vehicles.In this insightful discussion, they cover:- Reliability and Uptime: How improving the reliability of charging systems can build user trust and support EV growth.- Standardization Across Brands: The importance of a seamless experience through standardized charging solutions.- Simplified User Interfaces and Open Payment Systems: How to make charging as user-friendly as possible.- Private Charging Options and Smart City Planning: Preparing for the future by integrating EV infrastructure into smart city initiatives- Fleet Electrification Challenges: The unique considerations and solutions for electrifying vehicle fleets.Wenche highlights what’s needed to make EV charging as convenient as traditional refueling and discusses how Europe can close the gap with Norway’s EV success.Tune in to this forward-thinking episode on shaping a sustainable, accessible future for EV users!

In this episode, host Natalie Bacon chats with Miguel Jimenez, co-founder of SeeMeSign, a tech startup revolutionizing contract verification for the energy sector through automation and AI. With SeeMeSign’s innovative tools, energy companies can streamline onboarding, prevent fraud, and safeguard their brand integrity—all without a call center.In this eye-opening discussion, Miguel dives into:- Risks in Door-to-Door Sales: How door-to-door sales can lead to fraud and compromise customer trust in the energy sector.- Automated Video Verification for Trust: How SeeMeSign’s automated video verification solution reduces cancellations and enhances customer confidence.- Lessons from Real-World Cases: Insights into how poor sales practices have damaged company reputations and what can be done to avoid these pitfalls.- Video Documentation for Dispute Resolution: The value of video recordings for transparent documentation and resolving disputes effectively.Miguel’s insights and SeeMeSign’s solutions offer essential strategies for energy companies focused on improving transparency, minimizing losses, and elevating the customer experience.Tune in as Natalie and Miguel explore the future of fraud prevention in the energy industry.

In this episode, host Dr. Fridrik Larsen sits down with Kristian Ruby, Secretary General of Eurelectric, to tackle a crucial question: What does it take to gain social license for renewable energy infrastructure? With a wealth of experience in sustainability, climate policy, and energy advocacy, Kristian brings a unique perspective on how to drive community support for Europe’s energy goals.In this engaging discussion, they cover:- Europe's Energy Gap: Why Europe needs to add 600,000 megawatts of new capacity by 2030 to meet climate goals and maintain reliability.- Developer Challenges: From lengthy permitting processes to complex grid connections, Kristian highlights the obstacles that renewable project developers face.- Communication Hurdles: Infrastructure projects can be difficult to communicate. Learn how community-centered engagement strategies can build support and overcome resistance.- Best Practices for Community Engagement: Discover how involving communities early and offering tangible benefits fosters acceptance and trust in renewable projects.This episode offers a rare look into the strategies and challenges of building community acceptance for the energy transition. Don’t miss it!

In this episode, host Dr. Fridrik Larsen welcomes Torben Emmerling, Chief Behavioural Officer & Partner of Team Farner. Torben brings invaluable expertise on applying behavioral science to inspire lasting sustainable actions, transforming theoretical frameworks into real-world strategies. Together, they explore a fundamental question: How can we drive sustainable solutions authentically and effectively? In this engaging conversation, they delve into: - Simplifying sustainable actions through behavioral science principles – Torben explains how small shifts in approach can ease the adoption of eco-friendly habits.  - The significance of gradual change for long-lasting impact – They discuss why sustainable transformation thrives on steady progress rather than abrupt shifts. - Real-world examples of nudging individuals and organizations toward energy efficiency- From incentivizing change to refining messaging, learn how subtle adjustments can foster sustainable habits. - Balancing incentives with messaging for meaningful change– Explore how to motivate long-term behavior change without manipulation, focusing on authenticity and respect. Torben shares his unique perspective on how even the smallest behavior adjustments can lead to significant positive impacts in sustainability. Don’t miss this episode packed with insights and actionable ideas!

In this episode, host Dr. Fridrik Larsen welcomes Alice Goodman, Head of Marketing Communications at Kaluza,  Named one of CHARGE’s Rising Stars in Energy last year, Alice has made a remarkable impact at Kaluza, where she established the critical importance of marketing and branding in a company largely focused on tech and product development. Together, they explore the groundbreaking role of software in energy and how it is reshaping communication strategies. Alice shares her expertise on:- Kaluza’s journey and mission as a pioneer in energy software and the unique insights gained from being one of its first employees.- What sets Kaluza apart from other tech disruptors, focusing on its distinct approach within the energy sector.- The evolution of communication needs and strategies over the past five years, and where she anticipates further transformation in the industry.- The impact of software on energy retailers today, highlighting key shifts that businesses need to navigate.- How Kaluza's global reach across diverse markets influences its approach to marketing and communication, with a focus on understanding and adapting to both differences and similarities.- Tackling the complexities of an industry filled with technical jargon, where Kaluza employs a “simplify to amplify” approach to effectively connect with its audiences.- How she brings the whole organization along on the journey, embedding marketing’s value across the business to foster understanding and engagement.Alice also shares her perspective on building a more positive narrative for the energy industry, exploring ways to communicate the sector’s impactful work.Join Fridrik and Alice for an inspiring discussion on how software is emerging as the next frontier in energy, shaping not only the sector’s future but also its story.

In this episode, host Dr. Fridrik Larsen welcomes Daan Remarque, a behavioral psychologist and seasoned brand and communications strategy consultant with over 20 years of experience. Daan is also the author of Het Jojo Effect, a book focused on personal behavior change, and a climate optimist contributing to the financial newspaper FD.Together, they tackle the pressing question:  "How can we effectively communicate the energy transition amidst competing global crises?" Daan shares insights on:- The challenge of negative news: Understanding why bad news dominates headlines and how that impacts climate communication.- Balancing narratives: The importance of telling positive stories about climate action versus highlighting the risks of inaction.- Audience engagement: Strategies for speaking the language of the majority to foster broader public support for climate initiatives.- Changing perceptions: Exploring whether it is possible to shift beliefs about climate change and the energy transition.Join Fridrik and Daan as they delve into these crucial discussions, aiming to inspire actionable solutions for communicating climate action effectively in today’s complex media landscape. Tune in to gain valuable perspectives on how we can all contribute to a sustainable future.

In this episode, we have the pleasure of speaking with Sherry Kennedy, Director of Communications for Sustainable Energy for All (SEforALL). With a passion for sustainable development and combating climate change, Sherry shares her expertise on the role of communications in the fight against energy poverty and promoting energy justice in underserved regions, particularly in the Global South.Host Natalie Bacon and Sherry Kennedy explore:What energy poverty is and how it affects over 685 million people globallyThe concept of energy justice and its importance in achieving equitable energy accessThe impact of energy access on healthcare, education, and economic developmentHow organizations like Coco Networks are creating consumer-first solutions for clean cooking in East Africa and IndiaThe role of effective communications in mobilizing stakeholders and accelerating energy transitionsTune in with Natalie as she and Sherry delve into these critical topics and more. Stay informed and inspired as we work toward a just and sustainable energy future.

Strategical options to improve Customer Excellence In this episode we have the pleasure of speaking with Khaled Popal, Senior Managing Partner and Director of the Energy Industry for DXC Europe and the UK & Ireland regions. With more than 20 years of expertise in technology leadership and digital innovation within the energy and utilities sectors, Khaled provides a deep dive into the future of energy and the pivotal role of customer excellence in shaping industry transformation.Host, Natalie Bacon and Khaled Popal explore:The evolution of customer excellence in the energy and utilities sectorHow enhancing customer experience impacts energy companies and utilitiesEffective strategies for securing internal buy-in for customer service technology investmentsWhich energy companies are leading the charge and the influence of challenger brandsThe role of emerging data technologies in driving a robust customer excellence strategyTune in with Natalie as she and Khaled delve into these essential topics and more. Stay informed and inspired as we advance towards a transformative energy future.

In this episode of the Energy Gamechanger series, we are thrilled to welcome Caroline Kamerbeek from DNV. As the Vice President of Marketing, Communications, and Public Affairs for Energy Systems at DNV, Caroline is a long-time ally of CHARGE and a key initiator behind the Energy Gamechanger Initiative.Join us as Caroline shares her insights on building a safe and sustainable future through professional marketing and communications. She passionately believes in the power of our profession to significantly accelerate the energy transition.Together with our host, Dr Fridrik Larsen, Founder of CHARGE, Caroline delves into:The current state of the energy industryThe biggest challenges and how we can overcome themThe pivotal role of marketing and communication professionals in expediting the energy transitionThe importance of creating a positive image and mobilizing support for the energy sectorTune in to hear Caroline's expert views on how we can all contribute to making the energy transition a reality and be inspired to become an Energy Gamechanger yourself!

DR. FRIÐRIK LARSEN is the CEO of LarsEn Energy Branding and CHARGE Conference Chairman. He is one of the world’s leading experts in the field of energy branding and the first person to earn a doctorate in that subject area. As a keynote speaker, executive trainer and a consultant, he has been on the forefront of the subject and has provided his services to energy companies around the world.

Are you forgetting about the existence of your customer? 👀Fridrik Larsen PhD founded CHARGE to open up the conversation about the importance of having proper communications within the energy space.Listen to his Brand Couch interview with Robert D. B. Leinders-Krog from The Brand Project here.