From Big Law to a $100M Coffee Business | The Entrepreneurial Journey

What happens when a high-powered Wall Street attorney walks away from the predictable path and bets everything on coffee in Colombia? On this Tuesday's episode, Dave sits down with Adam Jason, Co-CEO of @The Green Coffee Company, Colombia’s largest coffee producer and a vertically integrated farm-to-cup business reshaping the global coffee market. Adam shares how he traded IPOs and Fortune 500 clients for mountain farms, language barriers, and high-stakes entrepreneurship in a foreign country. What followed was scaling to over 10,000 acres, 10 million coffee trees, and raising more than $100M from investors while building a pre-IPO company from the ground up. This conversation is about risk, conviction, and the reality of building something meaningful when nothing is guaranteed. From navigating cultural challenges and fragmented markets to leveraging the iconic Juan Valdez brand and building a direct farm-to-consumer advantage, Adam breaks down what it really takes to scale globally. If you have ever thought about leaving the safe path, entering an emerging market, or building something bigger than yourself, this episode is your wake-up call.