From big pharma to the startup world — with Eugene Borukhovich

Eugene Borukhovich, COO of YourCoach, former global head of digital health at Bayer, and co-host of the podcast "A Shot of Digital Health Therapy", joins HIMSSCast for a wide-ranging discussion about his career and his unique perspective on digital health and health innovation. Be sure to check out host Jonah Comstock's appearance on Eugene's podcast as well.Talking points:YourCoach: Applying digital health ideas to health coachingHow the business of YourCoach came togetherMissing pieces in the healthcare pictureEugene’s experience in pharma and how it set him up for the entrepreneur worldDoing things better versus doing better thingsLessons learned from the health accelerator spaceEugene’s book-in-progress “Hard Pill to Swallow”The health tech podcast experienceEugene’s thoughts on the current funding boomThoughts about the term "patient engagement"More about this episode: YourCoach looks to employer space with new version of wellness platformWith many regulatory barriers clear, remaining roadblocks for digital therapeutics are cultural, logisticalBayer plans launch of US accelerator focused on self care marketsDigital health completes a record-breaking first quarter driven by mega dealsHard Pill to Swallow on Substack