From Big Tech to Startups: A Marketing Science Journey | Jon Lorenzini (Google, Facebook, LiftLab)

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!   About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  About the Guest: Jon is a marketing science expert with a rich background in leveraging data analytics to optimize ad spend across major tech platforms. With experience at Google, Facebook, and Snap, he specializes in incrementality testing and media spend efficiency. At LiftLab, Jon has been pivotal in pioneering advanced testing methodologies to drive significant revenue impact.  VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH JON: https://www.linkedin.com/in/jonathanlorenzini/