EPISODE · Apr 6, 2026 · 39 MIN

From Billboards to Bottom-Funnel Results

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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From Billboards to Bottom-Funnel Results

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