From BMX World Champion to E-MTB Pioneer with Stefano 'MIG' Migliorini of THOK E-Bikes

Stefano Migliorini was a professional bike racer in Italy and BMX World Champion in 1986. He was one of the pioneers of downhill mountain bike racing in Italy.Stefano had a successful 20 year career in the bicycle industry working with top brands like Cinelli, Kona bikes and Marzocchi suspension.A turning point in his life came when he met Livio Suppo, who was the Moto GP team manager for Ducati, and they became mountain biking partners. Because of their different fitness levels, this led to experimenting with early EMTBs, which showed the potential to make cycling more accessible to the rest of the world. And in 2016 they founded THOK e-bikes. We're going to hear the story of Stefano and his journey in the cycling industry: from rider to professional, and then entrepreneur. Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter