From Boardroom to Brand Boss

In this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facing—without the fluff.Topics Covered:Sustainability, strategy & the storytelling sweet spotWhy exclusivity builds stronger brands than accessibilityTurning PR into long-term brand power, not short-term noiseGreen flags (and red) for founders stepping into visibilityPlus:A rapid-fire “Brand Boss Quickfire” gameReal PR wins, brand pivots, and bold founder lessonsWho’s This For?Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.Mentioned in this Episode:Lisa Franklin – Award-winning skincare founderGlossier – Founded by Emily WeissBenefit Cosmetics x Critics Clothing – A surprising early collabLVMH x Supreme – When high fashion met hypeKatie Hopkins – Like her or not, she knows how to PRElisabeth Carley Leonard – TikTok fave and ADHD advocateCarol Driver – Journalist & PR ConsultantStylist Magazine, Vice Media, Urban Decay – For standout storytellingElon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards🎧 Listen now and don’t forget to subscribe, share and leave a review if this episode hits home!Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.