From Bogey Boys to Apeiron: Building a Golf Brand with Purpose

In Episode 18 of the LA Golf Channel Podcast, Lee is joined by Kev and Mark from Apeiron, the Liverpool-based golf clothing brand built from friendship, podcasting, junior golf, community, and a serious love for the game.The lads talk through the journey from the Bogey Boys podcast to launching Appear On, how golf helped shape their lives, the reality of building a clothing brand from scratch, getting stocked in America, supporting local golf events, and why community is such a huge part of what they’re trying to build.This episode also dives into junior golf, golf in schools, the importance of communication through the game, handicap debates, team golf, LIV Golf, amateur rules, divots, preferred lies, golf etiquette, and whether new golfers should need a “golf licence” before heading onto the course.A brilliant conversation about golf, business, friendship, Liverpool, mindset, and why the game can open doors far beyond the fairway.Listen now to hear the full story behind Apeiron and the people driving one of the most exciting golf brands coming out of the UK.Now go hit some golf balls