From Booking to Big Vision: How Anshia Crooms Shapes Tours, Careers, and Festivals

Entertainment executive and booking agent Anshia Crooms joins Cultural Catalysts to share how a small-town girl who fell in love with film and music, built a nearly 20-year career shaping live experiences and artist opportunities. As founder, CEO, and Chief Booking Agent of Briclyn Entertainment Group, Anshia has evolved her company from an artist management shop launched at age 23 while in grad school at The New School into a boutique booking and events agency representing Adam Blackstone, Eric Roberson, Gabby Samone, and more, placing them on stages from Afropunk to the Kennedy Center and Jazz Café in London. She breaks down the difference between management and booking, how her SummerStage apprenticeship became a masterclass in live production, and why every artist on her roster must be able to deliver a powerful live show. Anshia also discusses the role of relationships and team “zones of genius” in sustaining festivals like the Love Music Festival and East Orange’s Mac Fest, and how her faith and instincts guide who she works with and which pivots to make as the live events landscape shifts. Anshia is candid about seasons of being broke in New York, weathering slow ticket sales and economic uncertainty, and using affirmations, prayer, community, and simple joys like nails, massages, and quarterly “friend dates” to stay grounded while continuing to pour into others.Links:Briclyn Entertainment GroupAnshia on InstagramProject Hygiene: [email protected] Recording Academy: MusiCares | Grammy UMastering Publicity Strategies with Nyle Washington: Apple Podcasts | Spotify Want to know more about the Impact Roadmap: The Art of Describing Your Impact? Join the waitlist to get first access.🔗 Connect with Alison:LinkedInInstagram🌐   Find out more about McNeil Creative Enterprises.