From Boomers to Millennials: Club Marketing Across Generations

Connecting with your target audience is essentially the purpose of marketing. The challenge is, relating to an audience that continues to evolve. From baby boomers, millennials and rising Gen Z-ers, your marketing tactics need to continually embrace generation change to be successful in relating your message to the right crowd. This is a hot topic and the focus of our podcast conversation with Karen Hinds, the CEO and Founder of Workplace Success Group, a firm that focuses on the next generation of leaders. Though she doesn't work in club marketing specifically, her expertise in engaging multi-generations is well-aligned with a very present challenge for private clubs — how to address an aging membership and appeal to the "younger" generation.